Managing Director

OLAF Drummer, Managing Director of the Berlin-based company callas software GmbH and axaio software GmbH, Zacherl, Director of impressed GmbH, together with Robert leads a workshop series on the theme of PDF/X through. Berlin, 30 August 2013 – the workshops are aimed at those who create PDF documents for the modern media production and process in the graphic arts industry as well as in the industry and companies, authorities, associations or in the education and training. To read more click here: patrick matthews. OLAF Drummer is co-author of the PDF/X-3 standard and since 2000 in the ISO standardization actively involved in the development of PDF standards. Robert Zacherl is active since many years in the field of the design and implementation of automated work processes in the digital prepress. In practice it, some is desperate to match PDF/X and day-to-day production.

Since the test resulted in invalid color information, or metadata entry was missing. The pressure there but no problem. Just the page size was wrong that… The variety of PDF/X-1a, PDF/X-3 and PDF/X-4, not to mention Ghent workgroup or PDFXready, does not make easier, to keep it. Latest OutputIntent, transparency transfer color space, XMP metadata, or configuration information for optional content many quit mentally. However, there’s no orientation without PDF/X. All would have to agree again, what minimum requirements for a print PDF to make are, and find out, if the software or the printing system clearly.

However: Is PDF/X alone not enough! And: not everyone must necessarily control PDF/X. PDF/X alone suffices not PDF/X defined minimum requirements for printing PDFs. It is even more important in terms of order parameters and the used machinery to check PDFs on manufacturability. This is not difficult, but no two jobs are the same. This helps only a house standard that clear and defined clear procedures. What happens if the trim is missing? What is, if RGB files contain? Denied the processing, or is there a drain, which solves the problem? Have a pressure release be obtained again? Not everyone needs to PDF/X a large number of print templates is now beyond professional media services.

PORTICA WebCampaignManager

PORTICA GmbH marketing support presented again in 2012 on the mailing days located in Nuremberg. If the trade fair for the customer dialogue on 20th and 21st June opens its doors in the Exhibition Centre, PORTICA shows 4A at booth 528 in Hall, how it promotes targeted customer communication with their services and thus contributes to a successful marketing mix. As co-exhibitor the IT service provider GEDAK and the printing house are represented at the stand te new PORTICA works hand-in-hand with. Basic requirements are meet the customers on his favorite channel, speak to him personally on and enter into the dialogue with him, in today’s communication. This is to combine the analogue and digital world. PORTICA takes account of precisely this trend with their innovative services around the topics of advertising material logistics, E-Commerce and sales promotion.

PORTICA is before the visitors of the mailingtage as a competent full service provider, which allows its national and international clients, to the diverse communication requirements master. The process specialist presents its advertising material shop on the basis of oxide eSales with an integrated Web-to-print application. So dealers, sales and marketing staff can easily customize advertising, personalize and order or work out complete mailings. Reports give insight into the current status of processing users at any time. OXIDE of certified on the basis of the trusted shops eShop Enterprise Edition realized PORTICA already several sophisticated B2B and B2C solutions.

This includes the integration of a client ordering system via an interface to the Web shop. The advantages: The client can continue to use his system and it along with those from the Web shop in the MyAccount section of the Web shop keep track of the orders. Because the modern PORTICA Werbemittel shop meets the growing requirements of usability and E-marketing. He can also adapt to the wishes of the customer. PORTICA linked the shop with your ERP system. This allows clients to the comprehensive logistics services of ISO-certified take eFulfillment specialists on direct routes to complete. This includes individual support in sales promotion. The team shows how PORTICA premium actions, cashback campaigns, loyalty promotions and sweepstakes IT supported Professional handles. Basis for this is the PORTICA WebCampaignManager. The Web-based action database gives an overview even of complex action and enables corrective action to intervene at any time from any location. This company can realize successfully also time-critical campaigns without having to strain their own resources. Via PORTICA GmbH marketing support: PORTICA is a leading marketing logistics company on the German market and optimize marketing, sales and information processes for more than 40 years. The company serves customers from diverse industries and settles in E-Commerce, advertising material logistics, sales promotion, and business process outsourcing hundreds of projects each year. The focus is on the efficient handling of processes through the interplay of Logistics, information and financial management. PORTICA and her daughter GEDAK are part of the te-new printing company.