The media presents, that is, it functions as one ' ' lens of aumento' ' that it presents what the society considers beauty. Therefore, it attributes to the partner-cultural questions persistence for this type of standard, that the media presents. It places the diffusion of the alimentary upheavals as a by-product of the globalization process, the people having necessity of belongs the human groups starts to imitate the models that the media transmits, but that they are deriving of the society. In the analysis of the article of Alvarenga and Larino, it does not have reference the media, the authors they present that the Alimentary Upheavals are multidetermined and result in the interaction between biological, cultural factors and personal experiences. In such a way, it does not have no evidence so that let us can conclude if, for these professionals, the media is eliciadora or propayer of this type of pathology.
In the table of Gastroenterology we see that the medical professional in question, believes the following factors: emotional, familiar, personality, hereditary succession, organic and cultural, however in its speech, we can verify a bigger emphasis to the cultural context. However, when we reduce the look for the media in question (therefore it is inserted in this context, serving to this context), we verify that the same it believes that it is interested itself in keeping what already she is, but not as eliciadora of this riot. After the analysis of what each professional presents on the media we perceive that to place the media as responsible for the Alimentary Upheavals he would be very tendencioso, since some nor had mentioned the envolvement of this. For what we read, the media is televising it or printed has been accused for being the visible part of this process, is who if it displays. Clearly that for presenting propagandas, to stimulate the practical one of diets, at last, to make use of its power to present ' ' the culture of corpo' ' , ' ' to dictate beleza' ' , she has great contribution, but it is not creating models, is transmitting the opinion of the society. To make use of the power that the media has to emphasize these questions does not have to be disrespected, but from there to enxergar it as villainous of this process it is a well different question. 5.0 – Consideraes Final After to reflect on the subject, we conclude that even so all exists this quarrel that turns on the influence or not of the media, as well as of the family and of factors genetic associates to the Alimentary Upheaval, we arrive at a crucial point, which was not found in none of the references searched for us, but that in them insight appeared as one. The Brazilian climate! Our tropical climate (sun, sea, etc), it strong influences in to show them the body and on account of this we have a culture where everybody wants ' ' malhar' ' to be ' ' bem' ' in the summer and to show a beautiful body in the beach and the carnival. Different of the European and North American culture in
The Universal Cultures go down of Highest Skies in profusion for the Humanity who needs to improve itself to remain in the New Jerusalem that is if revealing in the Land, exactly in way to the men who teimam in not correcting themselves. Everything is of GOD, the CHRIST, and the Espirito Santo, and in the new Land the Truth will only prevail. He is Public Because thus you of the Armies says: You cut trees and you raise junks against Jerusalem. This is the city that has of being punished; oppression only has in the way of it. Book of Jeremias Prophet, CAP. 6:6. 
The media in this case if made gift as form to educate and to inform. The radiofuso also has important paper in the actions of prevention to the illnesses, in a called project EDUCANVISA? Education in sanitary monitoring of the city of Juiz De Fora, in the year of 1999, had been carried through seminaries directed toward broadcasters of that city with intention to prepare them for the education on the abusive and uncontrolled use of medicines without medical lapsing, and the main objective was to alert the professionals of the radio, so that these do not make medicine propagandas for population, under the risk of a media directed toward a dangerous news for the health of all. The scientific spreading by means of the media, (the object is the health here) will not have to run away to the general norms of a communication under regimes ethical, clear and objective, become it pleasant in a level of compatibility with the viewer, common reader. Of this form, in the field of the medicine the use of the medias is something absovvel not only for miditicos processes (TV, radio), but it goes beyond what if it can call miditizao in health, in some nets of health exist proper, publishing editors, photographers and artist for the communications, in set with patients and communities more medical team: (doctors, psychiatrists, nurses, psychologists and others), where the advertising happens by means of folders, magazines, pamphlets, periodicals etc; thus the communication in if treating to promotion to the health has a vast field, in what the educational information for the population says respect. Finally, she is necessary to understand the medias as nets partner-techniques as collective agencies for most diverse and complex ways of interaction media-man, it is necessary despite if it cautiously observes the field of the scientific production of the communication partner-educative, come back toward marketing public interests and at the same time, of form that the journalistic professional that science writes, it has domain technician in the writing of a good text, or despite in the form to make advertising directed toward the cited field, it has taken in consideration the capacity to attract the interest of the reader for given information, and that area professionals scientific technique are part of this context so that in set they facilitate to the understanding and apprehension of the information in all society, ahead of an increasing demand that is the promotion of the health, in a country that the life expectancy has increased remarkably.