If you want to be heard, the radio ads – the most effective way to achieve this! Along with the modest costs associated with the creation and placement of commercial, radio ads has a number of additional undisputed advantages. Audience How often do you listen to the radio? According to statistics, eight out of ten respondents listen to radio every day for several hours. Variety of radio stations, targeted at specific age, social and cultural segments of the population, allows advertising on the radio to contact the different target audiences, depending on the products and services offered, and also covers sites that are inaccessible to other media (Car, retail outlets, offices, etc.). Lack of visual perception personality makes a number of advertisements on the radio a great impact on the mechanism of associative thinking listener. Sound effects make it potential client alone "to paint a picture" in his own imagination, which excludes the imposition of images and stereotypes.
Format Radio advertising can be presented in various formats, which are selected depends on the purpose and product of the advertiser. For information about the nature of news and discounts held shares is an effective "indirect" advertising, whose essence consists in the provision of prizes and gifts for company participate in radio contests and games, as well as the "sponsor page" of the weather or watch news reports. Music videos and game results with advertising a particular product or service type. Attract attention bright dialogue and original music, repetitive in the air, are remembered better than the dry, unemotional information. In recent years, especially popular image advertising, Its main objective is not growth in consumer demand and brand awareness. The tools of such advertising on the radio include a press conference broadcast live, as well as maintenance of subject headings with invited to the studio guests. What you need to advertise on radio? Instruction. Step One.
You can contact our advertising agency. Based on your wishes, we will develop the concept of advertising on radio and help with the choice of radio stations. Step Two. You are doing their usual chores, while the specialists of the agency conducting the necessary arrangements for coordination of air time and the creation of radio spots. Step third. You assess the outcome of our joint work and the next morning on his way to the office listening to the radio, on the radio that sounds your advertisement. Step Four. You contact us again!